Tanya Kostiw

A look down the hair care aisle at any retailer can be enough to overwhelm consumers – with so many brands aiming to address a host of hair needs at varying price points. It might seem saturated, but Unilever has recently extended its dive into a new category within the segment – aging hair. But we’re not talking about products for seniors ­– its targeting women as young as in their 20s.

http://strategyonline.ca/2015/03/24/unilevers-aging-hair-play/